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ZICO COCONUT WATER

As the Associate Digital Marketing Manager for ZICO Coconut Water at The Coca Cola Company, I created and executed ZICO’s digital communications strategy, focusing on building and cultivating an active and engaged community of consumers online. Alongside the strategy I also assisted with the influencer strategy, discovery and coordination.

Additionally, I also wrote and curated content across all ZICO social platforms. The platforms include the ZICO Instagram, Facebook and Twitter.